5 key web design trends for 2025

Web design is a constantly evolving branch of technology and art, continually adapting to meet the needs of modern users. The year 2025 brings a series of innovations that will shape how we approach website design.

1. Dark mode becomes standard More and more users prefer dark mode due to reduced eye strain and better battery life on mobile devices. Designers will increasingly implement it as the default theme, with options for switching.

2. Microinteractions with AI support Microinteractions, such as subtle animations and feedback on click, bring life to static design. In 2025, we expect them to be increasingly automated via AI to provide users with an even more personalized experience.

3. Fluid typography and adaptive layouts With the increased use of CSS clamp() function and variable fonts, typography becomes flexible and fully responsive. This enables a more elegant and readable design across all devices.

4. Immersive visual narratives Websites are increasingly transforming into interactive stories. Scroll-triggered animations, 3D elements, and visual storytelling help brands create an emotional connection with users.

5. Focus on accessibility (a11y) Accessibility is no longer an option—it's a standard. With the rise of legal requirements and ethical responsibility, designers and developers must ensure that websites are usable for everyone, including people with disabilities.

These trends are not just passing fads, but the foundation upon which the digital presence of successful brands will be built in 2025 and beyond.